Shaped +4 apps for +30 million users. Proficient in UX/UI design, data-driven solutions, and UX research, As a 26 years old Product Designer and Design master’s student at THI.
One of the leading e-commerce platforms in Iran, that helps +30 millions of users find the best prices from +80 thousands shops.
As the Product Designer I do...
Designed and revamped features for panels & Torob main app
Created a new panel, ticketing system and enhanced onboarding, increasing offline shop sign-ups by 81.7% resulting in approximately 1,290 new users per week and over 2,000,000 products added
Shaped product recommendation system for shops, adopted by 13,005 shops within 4 months and utilized 135,454 times
Designed Ads & campaigns panels, boosting revenue by 45% and its market share by 40% in marketing
Conducted usability tests with 8 shops, performed field research with 12 shops, and interviewed 32 users to gather actionable insights for product improvement
Baloot is a micro-saving and investment application that is going to help users to save their money ,even a very small amount.
As the UX/UI Designer I did...
Achieved over 150,000 downloads within 16 months, around €1.2M saved via redesigned financial tools
Spearheaded 4 rounds of usability testing with 24 participants
Improved auto-investment conversion rate by 20%
Achieved a 72.14% conversion rate for automatic savings among 51% of users
Facilitated team meetings