As the UX/UI Designer I did...

• Launched Iran’s first micro-saving platform, Baloot, enabling users to save and invest small amounts, achieving 150,000 downloads within 16 months and over 50 billion Tomans saved.
  
  

• Conducted four rounds of usability testing with 24 participants, creating a cohesive, user-friendly product.
  
  

• Improved auto-investment efficiency by 20% through feature redesigns and enhanced the back-office system for improved navigation and efficiency.
  
  

• Facilitated team meetings using Scrum methodology, enhancing collaboration and driving product development.
  
  

• Achieved a 72.14% conversion rate for automatic savings among 51% of users.
  
  

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As the Product Designer I do...

• Designed and revamped features for panels & Torob main app, aligning with the behavior of over 30 million users, business requirements, and stakeholder input, validated through user research and testing.
  
  

• Created new panel and enhanced onboarding, increasing offline shop sign-ups by 81.7%. This resulted in approximately 1290 new users per week and over 941k products.
  
  

• Shaped product recommendation system for shops, adopted by 13,005 shops within 4 months and utilized 135,454 times.
  
  

• Designed Ads & campaigns panels, boosting revenue by 45% and its market share by 40% in marketing.
  
  

• Conducted comprehensive usability tests with 8 shops, performed field research with 12 shops, and interviewed 32 users to gather actionable insights for product improvement.

As the UX/UI Designer I did...

• Low-Fi Prototyping

• Low-Fi Prototype Testing

• Qualitative & Quantitative Research

• Information Architecture

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As the Product Designer I did...

• Low-Fi & High-Fi Prototyping & Testing

• Qualitative & Quantitative Research

• Visual & Interaction Design

• Information Architecture