Hi, I'm Mojtaba
As a 25 years old Design Leadership master’s student at THI & product designer at TOROB, I've contributed to 4 active apps, impacting +30 million monthly users. Proficient in UX design, UI design, data-driven solutions and UX research.
Latest experiences
Case Study , Android app , Website
Baloot is a micro-saving application that is going to help users to save their money ,even a very small amount.
As the UX/UI Designer I did...
Spearheaded end-to-end design processes, including ideation, user flows, information architecture, design system, high-fidelity prototypes, UX writing, and card sorting sessions, conducted usability tests across 4 rounds with 24 participants, resulting in a cohesive and user-friendly product.
Enhanced auto-investment efficiency by 20% through feature redesign and innovative business solutions.
Analyzed and optimized Back-office System flows and website information architecture, improving overall system efficiency and user navigation.
Orchestrated design team meetings, facilitating brainstorming and user testing sessions in scrum methodology, leading to improved team collaboration and product development.
Achieved over 150,000 downloads of Baloot within 16 months, with users saving over 50 billion Tomans.
Attained a remarkable conversion rate of 72.14% among 51% of Baloot users utilizing automatic savings, indicating the effectiveness of the app's features and user engagement strategies.
Torob
One of the leading e-commerce platforms in Iran, that helps +30 millions of Android, web and iOS users find the best prices from +80 thousands shops.
As the Product Designer I do...
Designed and revamped features for panels & Torob main app, aligning with the behavior of over 30 million users, business requirements, and stakeholder input, validated through user research and testing.
Created new panel and enhanced onboarding, increasing offline shop sign-ups by 81.7%. This resulted in approximately 1290 new users per week and over 941k products.
Shaped product recommendation system for shops, adopted by 13,005 shops within 4 months and utilized 135,454 times.
Designed Ads & campaigns panels, boosting revenue by 45% and its market share by 40% in marketing.
Conducted comprehensive usability tests with 8 shops, performed field research with 12 shops, and interviewed 32 users to gather actionable insights for product improvement.
A digital product to enhance the freelancing project experience and solve designers’ problems.
As the UX/UI Designer I did...
Low-Fi Prototyping
Low-Fi Prototype Testing
Qualitative & Quantitative Research
Information Architecture
Shams-ol-Emare: Coming soon!
Shams-ol-Emare is an AR guidance platform for tourists and visitors to the museums that was first implemented for the Golestan Palace.
As the Product Designer I did...
Low-Fi & High-Fi Prototyping & Testing
Qualitative & Quantitative Research
Visual & Interaction Design
Information Architecture
